In a comprehensive study focused on AI policy and involving over 7300 U.S. state legislative offices, researchers uncover intriguing insights into the dynamics of policymaker engagement. Contrary to expectations in highly technical domains like AI policy, narratives were found to be equally as effective as expert information in capturing the attention of state legislators.
This study investigates the relative effectiveness of narratives and expert information in influencing policymakers in the complex domain of AI policy. Through a pre-registered email-based field experiment involving 7,355 U.S. state legislators, the study evaluates engagement levels in response to narratives and expert information. Findings indicate that both narratives and expert information increase engagement by approximately 30%, challenging traditional assumptions that technical expertise dominates in complex policy domains. The research provides insights into the role of narratives and expert information in shaping AI policy discourse, emphasizing the relevance of both emotional and rational appeals in agenda-setting for emerging technologies.